The ultimate guide to BBA Hons in Marketing: Eligibility criteria, fees

BBA Hons in Marketing

Marketing is the driving force behind successful businesses, shaping how brands connect with their audiences and thrive in competitive markets. Pursuing a BBA (Hons) in Marketing equips students with the skills and knowledge needed to navigate this dynamic field, preparing them for impactful careers in various industries. Additionally, the marketing field is constantly evolving, making it an exciting and challenging career choice among students. Read this blog to get a complete idea of what BBA Hons in Marketing is all about.

What is Marketing?

Marketing generally refers to the process of creating, communicating, delivering and exchanging products or services to satisfy customers' needs. It involves a range of activities aimed at promoting products, services, or brands to targeted audiences to achieve organizational goals, such as sales, brand awareness, or customer loyalty. Simply put, marketing is the activity of making people aware of and interested in a brand and its products, often by promoting its offerings so that customers perceive them as valuable or desirable.

What is BBA Hons in Marketing?

BBA Hons in Marketing is a three-year undergraduate programme that combines core business management principles with specialised marketing strategies. The programme focuses on developing expertise in market research, consumer behavior, digital marketing, branding, and advertising. Students learn to craft innovative strategies, build brand identities, and deliver value to consumers. This undegraduate degree programme equip students with the skills and knowledge required to thrive in the digital economy, where online business and marketing strategies are becoming increasingly important. Through a mix of theoretical and practical learning, students develop the ability to analyse market trends, design and implement effective online marketing strategies and manage e-commerce operations.

To provide you with a deeper insight into the BBA Hons in Marketing programme, we have highlighted the BBA Hons in Marketing As of 11/20/2024 Eligibility Criteria, duration, full form etc.

Particulars  

BBA Hons in Marketing  

Full Form  

Bachelor's of Business Administration in Marketing 

Duration  

3 years  

Eligibility Criteria  

Candidates must have passed 10+2 or equivalent examination from any recognised board/university with minimum 50% aggregate marks. 

 

Average Salary  

6 LPA to 8 LPA 

Top Recruiters  

SBI, Flipkart,  EY, Godrej, Nestle, Cadbury and more. 

BBA Hons in Marketing Fee Structure

As of 20 Nov 2024 The programme fee per year for BBA Hons in marketing is Rs. 1,70,000/-

Jobs after BBA Hons in Marketing

BBA Marketing prepares graduates for diverse roles in the fields of marketing, advertising, sales, and public relations. Here are some of the most popular job opportunities after BBA marketing:

Job Profiles 

Average Annual Salary (In Rs) 

Marketing Executive 

3-4 Lakh 

Market Research Analyst 

2-3 Lakh 

Brand Manager  

10-11 Lakh 

Digital Marketing Specialist  

8-9 Lakh  

Sales Manager  

9-10 Lakh 

Note: Salaries may increase with experience, market demand, companies’ reputation, and location of the organisations.

Conclusion

A BBA (Hons) in Marketing is more than just a degree—it’s a launchpad for a career in one of the most dynamic and rewarding fields. With the right blend of theoretical knowledge and practical skills, graduates can drive business success, create impactful campaigns, and excel in their professional journeys.

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